Like so many other industries, the mobility landscape has been permanently altered by the Covid pandemic. Health and safety have become the main priorities for all travel decisions. As a result, car ownership and vehicle traffic have skyrocketed over the last year,...
It’s easy to view parking garages as nothing more than self-storage buildings, but for cars. The similarities are there – endless rows of “storage space”, stark, uncluttered walls, fluorescent lighting, easy to get lost in… not to mention most self-storage facilities...
Out of Home Advertising, and Digital OOH in particular, was experiencing a boom right before the pandemic. DOOH advertising increased 35% in the last decade, and it was becoming clear it would be a crucial component to any ad campaign of the future. Flash forward to...
It seems like just yesterday that the future of the car was shifting hard away from personal ownership into a new era of rideshare services, autonomous vehicles, and more reliance on public transit. Many of our parking facilities were preparing to repurpose their...
One of the most effective ways to use advertising to create memorable, engaging connections with your audience is to tell a story. Storytelling ads have been the standard for TV and video ads for decades because the format encourages it. However, doing this...
It’s starting to feel A Lot like normal again! Every adult in the US is now eligible for a vaccine and the majority of Americans have already received their first shot. By the end of May, many states will have removed all gathering restrictions, with only indoor...
Spring is here, lockdowns are lifting all over the country, and people are getting Out of Home again. The past year has affected us all differently, but one thing that seems to be universal is a sense of digital fatigue. Most of us are on our phones the second an ad...
With Americans more excited than ever to get out of their homes, Out of Home Advertising is poised to become an even more essential part of the advertising ecosystem in 2021, and Digital OOH is leading the way. While the benefits and possibilities of digital ad space...
The QR code (Quick Response) system was invented in 1994 as a way to track vehicles in the auto manufacturing process. As far as technology goes, with new phones every year making the last model obsolete, 1994 might as well be the Stone Age. But the power of QR codes...
There are so many ways for you to reach an audience that advertising in parking facilities may slip through the cracks of consideration. But reaching your audience during the “last mile” of their journey should not be underestimated. Opposed to people skipping your...
