Like so many other industries, the mobility landscape has been permanently altered by the Covid pandemic. Health and safety have become the main priorities for all travel decisions. As a result, car ownership and vehicle traffic have skyrocketed over the last year,...
It’s easy to view parking garages as nothing more than self-storage buildings, but for cars. The similarities are there – endless rows of “storage space”, stark, uncluttered walls, fluorescent lighting, easy to get lost in… not to mention most self-storage facilities...
Out of Home Advertising, and Digital OOH in particular, was experiencing a boom right before the pandemic. DOOH advertising increased 35% in the last decade, and it was becoming clear it would be a crucial component to any ad campaign of the future. Flash forward to...
It seems like just yesterday that the future of the car was shifting hard away from personal ownership into a new era of rideshare services, autonomous vehicles, and more reliance on public transit. Many of our parking facilities were preparing to repurpose their...
One of the most effective ways to use advertising to create memorable, engaging connections with your audience is to tell a story. Storytelling ads have been the standard for TV and video ads for decades because the format encourages it. However, doing this...
