Glossary
Business & Advertising Terminology
Advertising Techniques
Ad Placement
The strategic positioning of advertisements to maximize visibility and engagement with the target audience.
DOOH (Digital Out-of-Home)
A form of advertising that uses digital displays in public spaces to deliver dynamic and interactive content.
Elevator Wrap Ads
Advertisements placed on elevator doors, ensuring visibility during wait times and maximizing audience attention.
Event Ads
Advertisements designed to capitalize on gatherings and events to enhance brand exposure and engagement.
Gate Arm Wrap Ads
Ads placed on parking gate arms, capturing attention as vehicles enter and exit facilities.
Interactive Digital Panel Ads
Digital advertisements that engage audiences through interactive elements like touch or motion.
Location-Based Advertising
Targeting consumers based on their physical location to deliver relevant and timely messages.
OOH (Out-of-Home) Advertising
Advertising that reaches consumers when they are outside their homes, using mediums like billboards and transit ads.
Static Ad Solutions
Advertising formats that use non-digital displays to deliver consistent brand messaging.
Transit Advertising
Ads placed on or in public transportation vehicles and stations, reaching commuters and travelers.
Wallscape Ads
Large-format advertisements displayed on building exteriors, offering extensive visibility and impact.
Digital Rate Board™
A digital display providing real-time information and advertising opportunities at parking facility entrances.
Digital Dynamic Rate Board™
A dynamic advertising format that offers real-time updates and engaging content.
Marketing Strategies
Audience Engagement
The interaction and involvement of consumers with a brand’s advertising content, crucial for building loyalty and driving conversions.
Brand Awareness
The extent to which consumers recognize and are familiar with a brand, often enhanced through advertising.
Campaign
A coordinated series of advertisements and promotional efforts aimed at achieving specific marketing objectives.
Creative Content
The visual and textual elements used in advertising to capture attention and convey brand messages effectively.
Ad Frequency
The number of times an audience is exposed to an advertisement, important for reinforcing brand messages.
Creative Strategy
The plan for developing and implementing creative content to achieve advertising goals.
Data-Driven Advertising
The use of data and analytics to inform advertising strategies and optimize campaign performance.
Market Segmentation
The process of dividing a broad consumer market into sub-groups based on shared characteristics.
Media Planning
The process of selecting the most effective media channels for an advertising campaign to reach the target audience.
Branding
The process of creating a unique name, design, and image for a product in the consumer’s mind.
Customer Journey
The complete sum of experiences that customers go through when interacting with your company and brand.
Influencer Marketing
A form of marketing in which focus is placed on influential people rather than the target market as a whole.
Omnichannel Marketing
A multichannel approach to sales that seeks to provide customers with a seamless shopping experience.
Personalization
The process of tailoring content and marketing efforts to individual consumers based on their preferences and behaviors.
Product Lifecycle
The stages a product goes through from when it was first thought of until it is removed from the market.
Retargeting
A form of online advertising that keeps your brand in front of bounced traffic after they leave your website.
SEO (Search Engine Optimization)
The process of improving the quality and quantity of website traffic to a website or a web page from search engines.
Social Media Marketing
The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
Storytelling
The use of narrative to communicate a message, often to build a brand’s identity and connect with consumers.
Thought Leadership
The expression of ideas that demonstrate you have expertise in a particular field, area, or topic.
User-Generated Content
Content created by users of a product or service and shared publicly, often used in marketing to enhance authenticity.
Viral Marketing
A marketing strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth.
Content Marketing
A marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Guerrilla Marketing
An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and experiences tailored to them.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
Marketing Automation
The use of software and technology to automate marketing processes and multifunctional campaigns across multiple channels.
Mobile Marketing
Multi-channel online marketing technique focused at reaching a specific audience on their smartphones, tablets, or other devices.
Niche Marketing
Targeting a specific segment of the market that is not being addressed by mainstream providers.
Programmatic Advertising
The use of software to purchase digital advertising, as opposed to the traditional process that involves human negotiation.
Referral Marketing
A method of promoting products or services to new customers through referrals, usually word of mouth.
Remarketing
Targeting ads to people who have already visited or interacted with your website or brand.
Business Metrics and Analysis
ROI (Return on Investment)
A measure of the profitability of an advertising campaign, calculated by comparing the revenue generated to the cost of the campaign.
SOV (Share of Voice)
A measure of a brand’s advertising presence relative to competitors within a specific market or medium.
Conversion Rate
The percentage of consumers who take a desired action after being exposed to an advertisement, such as making a purchase.
Impressions
The number of times an advertisement is displayed or viewed by consumers.
Reach
The total number of different people or households exposed to an advertisement during a campaign.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Click-Through Rate (CTR)
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Customer Acquisition Cost (CAC)
The cost associated with convincing a consumer to buy your product or service, including research, marketing, and advertising costs.
Funnel Analysis
A method for understanding the effectiveness of the marketing and sales processes, tracking the path to conversion.
Growth Hacking
An experiment-driven technique to determine the most effective ways to grow a business.
Marketing ROI
The return on investment that a company receives from its marketing expenditures.
Predictive Analytics
The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.
Sentiment Analysis
The process of computationally identifying and categorizing opinions expressed in a piece of text, especially to determine whether the writer’s attitude is positive, negative, or neutral.
SWOT Analysis
A strategic planning technique used to identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.
Web Analytics
The measurement, collection, analysis, and reporting of web data to understand and optimize web usage.
Consumer Insights
Target Audience
A specific group of consumers identified as the intended recipients of an advertising campaign.
Demographics
Statistical data relating to the population and particular groups within it, often used to identify target audiences.
Geofencing
A location-based service that triggers an action when a device enters a set location, often used in location-based marketing.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including information about the target market and consumers.
Psychographics
The study of consumers based on their activities, interests, and opinions, used to understand consumer behavior.
Branding and Positioning
Brand Identity
The visual and verbal elements that represent a brand and differentiate it from competitors.
Brand Positioning
The process of establishing a brand’s identity and value proposition in the minds of consumers relative to competitors.
Brand Equity
The value and strength of a brand that determines its worth, often reflected in consumer perception and recognition.
Emotional Branding
The practice of building brands that appeal directly to a consumer’s emotional state, needs, and aspirations.
Positioning Statement
A brief description of a product or service and an explanation of how it fulfills a particular need of the target audience.
Value Proposition
A statement that explains how a product or service solves a problem, provides benefits, and why it is better than the competition.
Sales and Customer Relations
Sales Funnel
The buying process that companies lead customers through when purchasing products, often visualized as a funnel.
Target Market
A specific group of consumers at which a company aims its products and services.
Churn Rate
The percentage of customers that stop using a company’s products or services during a certain time frame.
Customer Retention
The ability of a company to retain its customers over a period of time, critical for long-term success.
Direct Mail
A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience.
Earned Media
Publicity gained through promotional efforts other than paid advertising, often through media coverage or word of mouth.
Lead Nurturing
The process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey.
Sales Conversion
The process of converting a potential customer into an actual paying customer.
Brand Loyalty
The tendency of consumers to continue buying the same brand of goods rather than competing brands.
Media and Promotion
Advertising Network
A group of advertising spaces or platforms that are managed collectively to offer comprehensive coverage to advertisers.
Media Buying
The process of purchasing advertising space or time on media platforms to reach the target audience.
Native Advertising
A type of advertising that matches the form and function of the platform on which it appears, often appearing as natural content.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Public Relations
The practice of managing communication between an organization and its publics to build, manage, and sustain a positive image.
Sponsorship
Financial or in-kind support of an event, organization, person, or activity in exchange for brand exposure and association.
Trade Show
An exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services.
Emerging Trends and Technologies
A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
Affiliate Marketing
A type of performance-based marketing in which a business rewards affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Experiential Marketing
A strategy that engages consumers using branded experiences, often involving live events or interactive displays.
Integrated Marketing
An approach to creating a unified and seamless experience for consumers to interact with the brand, blending all aspects of marketing communication.
Predictive Analytics
The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.
Programmatic Advertising
The use of software to purchase digital advertising, as opposed to the traditional process that involves human negotiation.
Growth Hacking
An experiment-driven technique to determine the most effective ways to grow a business.
Additional Concepts
Creative Brief
A document outlining the objectives, target audience, and key messages for an advertising campaign, guiding the creative development process.
Lead Time
The period between the initiation of an advertising campaign and its launch, necessary for planning and production.
Market Penetration
The process of entering a market to establish a presence and increase market share.
Share of Wallet
The percentage of a customer’s total spending that a company captures in the products and services that it offers.
Thought Leadership
The expression of ideas that demonstrate you have expertise in a particular field, area, or topic.
Services
OOH Advertising
A Lot Media provides OOH advertising solutions in high-traffic locations like parking garages. With over 12,000 locations nationwide, they help brands increase visibility through impactful digital and static ad campaigns that maximizing engagement.
DOOH Advertising
A Lot Media’s DOOH advertising uses interactive digital signage in parking garages, delivering real-time, targeted campaigns that engage on-the-go audiences and enhance brand visibility across a nationwide network of 12,000 viable locations.
Parking Advertising
A Lot Media’s parking facility advertising solutions help brands maximize visibility in high-traffic parking garages. With digital and static options across our parking locations, brands can engage target audiences and increase revenue.
Transit Advertising
A Lot Media’s transit advertising solutions connect brands with commuters through impactful campaigns. Digital and static ads in high-traffic transit locations help increase visibility, engage audiences, and drive results across key areas.
Our Formats

Digital Panel Ads

Digital Rate Boards
Engage audiences with real-time, dynamic ads.

Wallscape Ad Solutions

Elevator Wraps

Gate Arm Wraps

Event Ad Solutions
Placement Solutions
Static Ads
A Lot Media’s static advertising solutions include static ads, tickets, elevator wraps, and garage takeovers, providing impactful non-digital opportunities for brands to engage key audiences in high-traffic areas across the USA.
Digital Ads
A Lot Media’s digital advertising solutions include dynamic digital displays, motion-enabled ads, interactive panels, and digital signage, providing high-impact opportunities to engage audiences in real-time across key locations.
Event Ads
A Lot Media’s event advertising solutions include pop-up shops, brand activations, product displays, music festivals, vehicle test drives, and more, offering brands high-impact engagement opportunities at key events and public spaces.