Glossary

Business & Advertising Terminology

Advertising Techniques

Ad Placement

The strategic positioning of advertisements to maximize visibility and engagement with the target audience.

DOOH (Digital Out-of-Home)

A form of advertising that uses digital displays in public spaces to deliver dynamic and interactive content.

Elevator Wrap Ads

Advertisements placed on elevator doors, ensuring visibility during wait times and maximizing audience attention.

Event Ads

Advertisements designed to capitalize on gatherings and events to enhance brand exposure and engagement.

Gate Arm Wrap Ads

Ads placed on parking gate arms, capturing attention as vehicles enter and exit facilities.

Interactive Digital Panel Ads

Digital advertisements that engage audiences through interactive elements like touch or motion.

Location-Based Advertising

Targeting consumers based on their physical location to deliver relevant and timely messages.

OOH (Out-of-Home) Advertising

Advertising that reaches consumers when they are outside their homes, using mediums like billboards and transit ads.

Static Ad Solutions

Advertising formats that use non-digital displays to deliver consistent brand messaging.

Transit Advertising

Ads placed on or in public transportation vehicles and stations, reaching commuters and travelers.

Wallscape Ads

Large-format advertisements displayed on building exteriors, offering extensive visibility and impact.

Digital Rate Board™

A digital display providing real-time information and advertising opportunities at parking facility entrances.

Digital Dynamic Rate Board™

A dynamic advertising format that offers real-time updates and engaging content.

Marketing Strategies

Audience Engagement

The interaction and involvement of consumers with a brand’s advertising content, crucial for building loyalty and driving conversions.

Brand Awareness

The extent to which consumers recognize and are familiar with a brand, often enhanced through advertising.

Campaign

A coordinated series of advertisements and promotional efforts aimed at achieving specific marketing objectives.

Creative Content

The visual and textual elements used in advertising to capture attention and convey brand messages effectively.

Ad Frequency

The number of times an audience is exposed to an advertisement, important for reinforcing brand messages.

Creative Strategy

The plan for developing and implementing creative content to achieve advertising goals.

Data-Driven Advertising

The use of data and analytics to inform advertising strategies and optimize campaign performance.

Market Segmentation

The process of dividing a broad consumer market into sub-groups based on shared characteristics.

Media Planning

The process of selecting the most effective media channels for an advertising campaign to reach the target audience.

Branding

The process of creating a unique name, design, and image for a product in the consumer’s mind.

Customer Journey

The complete sum of experiences that customers go through when interacting with your company and brand.

Influencer Marketing

A form of marketing in which focus is placed on influential people rather than the target market as a whole.

Omnichannel Marketing

A multichannel approach to sales that seeks to provide customers with a seamless shopping experience.

Personalization

The process of tailoring content and marketing efforts to individual consumers based on their preferences and behaviors.

Product Lifecycle

The stages a product goes through from when it was first thought of until it is removed from the market.

Retargeting

A form of online advertising that keeps your brand in front of bounced traffic after they leave your website.

SEO (Search Engine Optimization)

The process of improving the quality and quantity of website traffic to a website or a web page from search engines.

Social Media Marketing

The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Storytelling

The use of narrative to communicate a message, often to build a brand’s identity and connect with consumers.

Thought Leadership

The expression of ideas that demonstrate you have expertise in a particular field, area, or topic.

User-Generated Content

Content created by users of a product or service and shared publicly, often used in marketing to enhance authenticity.

Viral Marketing

A marketing strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth.

Content Marketing

A marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Guerrilla Marketing

An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

Inbound Marketing

A business methodology that attracts customers by creating valuable content and experiences tailored to them.

Lead Generation

The process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.

Marketing Automation

The use of software and technology to automate marketing processes and multifunctional campaigns across multiple channels.

Mobile Marketing

Multi-channel online marketing technique focused at reaching a specific audience on their smartphones, tablets, or other devices.

Niche Marketing

Targeting a specific segment of the market that is not being addressed by mainstream providers.

Programmatic Advertising

The use of software to purchase digital advertising, as opposed to the traditional process that involves human negotiation.

Referral Marketing

A method of promoting products or services to new customers through referrals, usually word of mouth.

Remarketing

Targeting ads to people who have already visited or interacted with your website or brand.

Business Metrics and Analysis

ROI (Return on Investment)

A measure of the profitability of an advertising campaign, calculated by comparing the revenue generated to the cost of the campaign.

SOV (Share of Voice)

A measure of a brand’s advertising presence relative to competitors within a specific market or medium.

Conversion Rate

The percentage of consumers who take a desired action after being exposed to an advertisement, such as making a purchase.

Impressions

The number of times an advertisement is displayed or viewed by consumers.

Reach

The total number of different people or households exposed to an advertisement during a campaign.

KPI (Key Performance Indicator)

A measurable value that demonstrates how effectively a company is achieving key business objectives.

Engagement Rate

A metric that measures the level of engagement that a piece of created content is receiving from an audience.

Click-Through Rate (CTR)

The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

Customer Acquisition Cost (CAC)

The cost associated with convincing a consumer to buy your product or service, including research, marketing, and advertising costs.

Funnel Analysis

A method for understanding the effectiveness of the marketing and sales processes, tracking the path to conversion.

Growth Hacking

An experiment-driven technique to determine the most effective ways to grow a business.

Marketing ROI

The return on investment that a company receives from its marketing expenditures.

Predictive Analytics

The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.

Sentiment Analysis

The process of computationally identifying and categorizing opinions expressed in a piece of text, especially to determine whether the writer’s attitude is positive, negative, or neutral.

SWOT Analysis

A strategic planning technique used to identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.

Web Analytics

The measurement, collection, analysis, and reporting of web data to understand and optimize web usage.

Consumer Insights

Target Audience

A specific group of consumers identified as the intended recipients of an advertising campaign.

Demographics

Statistical data relating to the population and particular groups within it, often used to identify target audiences.

Geofencing

A location-based service that triggers an action when a device enters a set location, often used in location-based marketing.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about the target market and consumers.

Psychographics

The study of consumers based on their activities, interests, and opinions, used to understand consumer behavior.

Branding and Positioning

Brand Identity

The visual and verbal elements that represent a brand and differentiate it from competitors.

Brand Positioning

The process of establishing a brand’s identity and value proposition in the minds of consumers relative to competitors.

Brand Equity

The value and strength of a brand that determines its worth, often reflected in consumer perception and recognition.

Emotional Branding

The practice of building brands that appeal directly to a consumer’s emotional state, needs, and aspirations.

Positioning Statement

A brief description of a product or service and an explanation of how it fulfills a particular need of the target audience.

Value Proposition

A statement that explains how a product or service solves a problem, provides benefits, and why it is better than the competition.

Sales and Customer Relations

Sales Funnel

The buying process that companies lead customers through when purchasing products, often visualized as a funnel.

Target Market

A specific group of consumers at which a company aims its products and services.

Churn Rate

The percentage of customers that stop using a company’s products or services during a certain time frame.

Customer Retention

The ability of a company to retain its customers over a period of time, critical for long-term success.

Direct Mail

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience.

Earned Media

Publicity gained through promotional efforts other than paid advertising, often through media coverage or word of mouth.

Lead Nurturing

The process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey.

Sales Conversion

The process of converting a potential customer into an actual paying customer.

Brand Loyalty

The tendency of consumers to continue buying the same brand of goods rather than competing brands.

Media and Promotion

Advertising Network

A group of advertising spaces or platforms that are managed collectively to offer comprehensive coverage to advertisers.

Media Buying

The process of purchasing advertising space or time on media platforms to reach the target audience.

Native Advertising

A type of advertising that matches the form and function of the platform on which it appears, often appearing as natural content.

PPC (Pay-Per-Click)

An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

Public Relations

The practice of managing communication between an organization and its publics to build, manage, and sustain a positive image.

Sponsorship

Financial or in-kind support of an event, organization, person, or activity in exchange for brand exposure and association.

Trade Show

An exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services.

Emerging Trends and Technologies

A/B Testing

A method of comparing two versions of a webpage or app against each other to determine which one performs better.

Affiliate Marketing

A type of performance-based marketing in which a business rewards affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Experiential Marketing

A strategy that engages consumers using branded experiences, often involving live events or interactive displays.

Integrated Marketing

An approach to creating a unified and seamless experience for consumers to interact with the brand, blending all aspects of marketing communication.

Predictive Analytics

The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.

Programmatic Advertising

The use of software to purchase digital advertising, as opposed to the traditional process that involves human negotiation.

Growth Hacking

An experiment-driven technique to determine the most effective ways to grow a business.

Additional Concepts

Creative Brief

A document outlining the objectives, target audience, and key messages for an advertising campaign, guiding the creative development process.

Lead Time

The period between the initiation of an advertising campaign and its launch, necessary for planning and production.

Market Penetration

The process of entering a market to establish a presence and increase market share.

Share of Wallet

The percentage of a customer’s total spending that a company captures in the products and services that it offers.

Thought Leadership

The expression of ideas that demonstrate you have expertise in a particular field, area, or topic.

7

Services

OOH Advertising

A Lot Media provides OOH advertising solutions in high-traffic locations like parking garages. With over 12,000 locations nationwide, they help brands increase visibility through impactful  digital and static ad campaigns that maximizing engagement.

DOOH Advertising

A Lot Media’s DOOH advertising uses interactive digital signage in parking garages, delivering real-time, targeted campaigns that engage on-the-go audiences and enhance brand visibility across a nationwide network of 12,000 viable locations.

Parking Advertising

A Lot Media’s parking facility advertising solutions help brands maximize visibility in high-traffic parking garages. With digital and static options across our parking locations, brands can engage target audiences and increase revenue.

Transit Advertising

A Lot Media’s transit advertising solutions connect brands with commuters through impactful campaigns. Digital and static ads in high-traffic transit locations help increase visibility, engage audiences, and drive results across key areas.

Our Formats

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Digital Panel Ads

Engage passersby with interactive digital displays.
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Digital Rate Boards

Engage audiences with real-time, dynamic ads.

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Wallscape Ad Solutions

Make a bold statement with large-scale, wall ads.
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Elevator Wraps

Captivate audiences with branded elevator door ads.
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Gate Arm Wraps

Capture attention with impactful entry and exit ads.
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Event Ad Solutions

Drive engagement at events with targeted ads.

Placement Solutions 

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Static Ads

A Lot Media’s static advertising solutions include static ads, tickets, elevator wraps, and garage takeovers, providing impactful non-digital opportunities for brands to engage key audiences in high-traffic areas across the USA.

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Digital Ads

A Lot Media’s digital advertising solutions include dynamic digital displays, motion-enabled ads, interactive panels, and digital signage, providing high-impact opportunities to engage audiences in real-time across key locations.

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Event Ads

A Lot Media’s event advertising solutions include pop-up shops, brand activations, product displays, music festivals, vehicle test drives, and more, offering brands high-impact engagement opportunities at key events and public spaces.