One of the most effective ways to use advertising to create memorable, engaging connections with your audience is to tell a story. Storytelling ads have been the standard for TV and video ads for decades because the format encourages it. However, doing this successfully with Out of Home advertising can be difficult – you have limited time and space, no way to know precisely how, when, and in what order your audience will encounter the ads, and you’re usually working with static ad space. But digital OOH advertising in a parking facility makes it possible to tell a story and connect with your audience in new ways.
In order to create storytelling ads with traditional OOH formats, you need either an exact understanding of your audience’s behavior, so you can place them in a way that allows you to tell a successive story that builds with each new exposure, or long, undistracted dwell time coupled with audio/video capabilities. Both of those are nearly impossible to find on their own in the OOH landscape, but in parking facilities you get it all! Not to mention the added bonus of a detailed understanding of your audience.
