The QR code (Quick Response) system was invented in 1994 as a way to track vehicles in the auto manufacturing process. As far as technology goes, with new phones every year making the last model obsolete, 1994 might as well be the Stone Age. But the power of QR codes to connect with your audience should not be underestimated, and their usage grew exponentially in 2020.
Today, with virtually every phone able to read QR codes, the possibilities are endless; they can contain promo codes, links to websites, social media pages, apps, or, in today’s world, mobile ordering or contactless pickup. As for their use in our digital displays and billboards, QR codes can be used more creatively than ever, offering a quick and effortless way to make a tangible connection with customers on a regular basis. It’s so easy, it can become a habit.
