Spring is here, lockdowns are lifting all over the country, and people are getting Out of Home again. The past year has affected us all differently, but one thing that seems to be universal is a sense of digital fatigue. Most of us are on our phones the second an ad comes on TV and, more than ever, online ads are being ignored or blocked altogether, leaving advertisers with a void to fill. But we’re here to tell you – there’s something else!
OOH advertising offers many of the same advantages as online ads, with some added benefits that can be achieved when implemented in a closed environment, like a parking facility. While you have a general sense of your audience on any given website, you know exactly who’s going to be in a garage, where they’re going, what they’re looking for, what their budget is like, and when you’re going to see them again. With car sales way up and road traffic already back to normal, the audience is already there and your brand should be too.
