With Americans more excited than ever to get out of their homes, Out of Home Advertising is poised to become an even more essential part of the advertising ecosystem in 2021, and Digital OOH is leading the way. While the benefits and possibilities of digital ad space are well-documented, the unique advantages of advertising in a parking facility deserve the spotlight for a minute.
First, let’s take a step-by-step walkthrough of a garage to realize all the different opportunities to reach your audience. Right off the bat, our gate arm wraps greet parkers as they enter the garage. Our Digital Dynamic Rate Boards (DDRBs) are there at eye level as well, providing important parking and space availability information. The parking ticket they take can be branded too, which shouldn’t be underestimated, as they’ll likely carry it around in their pocket all day!
Next, as they slowly drive through looking for a parking space, they’re surrounded by our huge wallscapes and digital screens in the most heavily trafficked areas, further reinforcing your message. Finally, as they park and walk out of the garage (past those wallscapes again), they encounter our elevator wraps and additional digital kiosks. That’s multiple unskippable impression points in just a few minutes! Plus, the whole process repeats in reverse when parkers return to exit the facility.
