There are so many ways for you to reach an audience that advertising in parking facilities may slip through the cracks of consideration. But reaching your audience during the “last mile” of their journey should not be underestimated. Opposed to people skipping your ads online or speeding past your billboards with their eyes on the road, drivers are paying much more attention as they reach their destination. They’re going 5 mph, navigation is complete, and eyes are up looking for signage and a parking spot.
Beyond those built-in advantages of garage advertising, there are other factors that give a huge boost to the effectiveness and reach of our ads. For example, even the best-run parking facilities experience rush hour congestion. At these high-impact times, your audience is going even slower, waiting for an elevator, backed up in their car at the exit, or in line to pay. You have a captive audience, twice a day, at the most high-traffic times.